The Film Avatar comes under the sci-fi genre. It is a very creative style of film using alien/human-like creatures as the main characters. The storyline is about humans that are mining a precious mineral called Unotanium that exists in Pandora (habitable moon of a giant gas planet). The expansion of the mining colony threatens the continued existence of a local tribe, Navi (species indigenous to Pandora). A group of the humans genetically engineer Na'vi-human hybrid bodies used by a team of researchers to interact with the natives of Pandora.
The feel of this film is clean, crisp, bright and soft within Pandora. It is a very beautiful and lush place, with many green vines and moss, coloured flowers and floating white dandelions. The scene back on earth with the humans is of the opposite with harsh grey, dark grungy feel. They depict this with the machinery around the place.
On the first page entered when opening the film's website you can choose your country which i think is a really good idea so the language changes and most countries have there own Avatar film website. For example: www.avatarthemovie.com.au is the Australian version.
The website layout depicts the sci-fi genre through the colour scheme of the purples and blues giving the fantasy look.
There are many links including dowloads, cast, trailer, images, story, news, music and other things for people who are wanting to find out more about Avatar.
The target audience for the Avatar site would be age 10 up. Most ages would enjoy this film for children to the older who are interested in the sci-fi/fantasy genre.
I think that having a trailer or preview of the movie on the website is important and defiantly makes me want to watching it and want to explore the film site some more. being able to purchase the movie from the website encourages the viewer to buy the film because it is easy and there tempting them.
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